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Market Survey

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What are people saying? How consumers feel about a brand, how they respond to it, talk about it, and interact with it is key to future purchases. This survey helps companies stay ahead of the competition and avoid pitfalls.
To measure and benchmark how a brand is perceived in the market, i.e. how stakeholders feel about brand, how they respond to it, talk about it, and interact with it and produce a report that will help improve their unique value propositions and competitive advantages. Key dimensions include Awareness, Leadership and Durability, Competitiveness, Innovation, Communication, Emotional attachment, Social influence, Comfort and Inspiration, Customer Service, Pricing
The ability to intercept issues often means the difference between businesses as usual, and achieving incredible results. We help you flag issues so that you can stay ahead of the competition and stop problems that could plague your brand. This service is provided on regular basis (for e.g., every 3,6,12 months) to track consumer usage and behaviour vis-à-vis a brand or specific product category. Winning Brands is a Walsbridge proprietary product for tracking.
These types of surveys are usually conducted for clients whose main interest is in selling products and services to other businesses. Consequently, they are interested in the perceptions of businesses towards the products and services offered rather than those of end-consumers. This helps business leaders to more effectively target specific sales and market efforts to potential clients.
These are full-scale market studies to measure the awareness, usage, purchase/ repurchase intent, attitude, advertising awareness and recall for specific products / brands. The interviews for such studies are conducted at the household level regarding specific brands.
The purpose of a Product Test is to assess the consumer's acceptance of a product after a minimum usage period under realistic conditions and without the influence of any marketing mix. Consumables or homecare products. Each test will be followed with a short interview.
This type of study is conducted annually (or bi-annually) to establish and monitor the usage, strengths and weaknesses of key brands. This is extremely effective competitor analysis service.
This form of research is based on a fixed sample of households rather than stores. A representative sample of homes is recruited throughout the country and they are asked to fill in a diary on a weekly basis giving details of all the daily purchases they have made during that week. The diary idea is used in order to reduce errors resulting from poor memory and confusion.
The aim of these studies is to test packaging/name options for various product categories.
This type of study is conducted annually (or bi-annually) to establish and monitor the usage, strengths and weaknesses of key brands. This is extremely effective competitor analysis service.

FAQ's

Q:Who needs market research?

A: Organizations and business leaders who aspire to increase shareholder value, market share and maintain growth.Get more >>

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